First of all - welcome! We are so glad you’re here.
Let us start with a few introductions: We’re Trish & Kyle Startsman.
Newlyweds, business partners, writers, and creatives to our core.
A few fun facts about us:
✨ Trish is a Marketing executive and started posting on LinkedIn in 2023, and has grown her community to 17,000 followers. More commonly known as LinkedIn’s “Marketing big sister”, she has mentored over 700 marketers since 2024. Learn more about her here.
💊 Kyle is a clinical Pharmacist (PharmD) turned medical writer. Using dark humor as the prescription for a decade in some of the world’s highest acuity hospitals, Kyle started posting on LinkedIn in 2025 (only a few weeks ago!) and is closing in on 2,000 followers. Learn more about him here.
We wanted to put this worksheet together with the goals of:
✅ Giving actionable, simple, step-by-step tips for growing your personal brand on LinkedIn
✅ Giving fresh perspectives from a LinkedIn veteran AND someone who is currently in the trenches of starting from 0
✅ Giving no bullshit advice from people who have been there and can hopefully make this a little less scary
✅ Offering love and support because this is hard as f*ck and can be lonely at times ❤️
So, without further ado…
Building your brand is hard, and knowing your “why” is the key to keeping up the discipline when motivation fades (because it will.)
Your goals may look similar to something like: